For many technology enthusiasts, Windows Phone was not simply an operating system that failed. For a few years, it was a project that sought to offer a completely different way of thinking about the smartphone.
Live Tiles, integration with Windows, Office, Xbox, and OneDrive, and later Continuum were ideas that anticipated some concepts we now take for granted.
And yet, despite significant growth in some European markets, Windows Phone never managed to close the gap with Android and iOS.
But why? And above all: where did Microsoft go wrong?
I retraced the history of Windows Phone, from its first versions to the end of Windows 10 Mobile, trying to understand what really worked and which mistakes led Microsoft to finally abandon the project.
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